In recent years, the obvious problem for the life insurance industry has been that people went away during the recession and never really came back en masse.
These days, those in the life insurance industry are looking for many ways in which they can boost enrollment numbers, and many are particularly focused on young adults who may be starting families and building up significant financial wherewithal.
In the last few years, one of the things that the health insurance requirement from the federal government seems to have accomplished is getting more people to carry such coverage, even if they do so grudgingly.
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-- Tom Donaldson, Individual Product, Compliance and Illustration, Software DevelopmentManager Canada Life